If your goals can’t be measured, then they definitely can’t be managed. It’s extremely important that stakeholders agree on what the target is and, just as important, to begin tracking progress as soon as possible. If the target isn’t met by the end of the quarter (or year), but you came close to it, having comprehensive measures
in place can go a long way. On the opposite end, if you blow past your goal early (that’s great!), don’t lose momentum; check if you continue to see gains in either sales numbers, traffic, and/or other metrics by staying the course until project completion. This is a great way to forecast for future projects.