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Advertising Intelligence

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Advertising Intelligence2020-07-27T11:22:52+00:00

Advertising Intelligence brings your clients’ ad campaigns under one roof so you can see what’s working across various platforms. Uncover recipes behind rockstar campaigns, pinpoint what’s making your clients money, and use automation to stay on top of reporting.

How much is your time worth? Manual reporting is time-consuming, not scalable and eats into your margins. Use Advertising Intelligence to consolidate reporting from these advertising platforms:

  • Google Search Ads
  • Google Display Ads
  • YouTube Ads
  • Google Shopping Ads
  • Gmail Ads
  • Facebook Ads
  • Instagram Ads
  • Messenger Ads
  • Audience Network Ads

With the Product-Led Growth Program, the product drives the customers’ experience. You can now offer your clients a freemium digital ads reporting tool, Advertising Intelligence, that has a clear upgrade path to the add-on called Advanced Reporting. See a feature breakdown below:

Advertising IntelligenceExecutive ReportOverview1
What are the country and language parameters?2020-07-27T11:38:46+00:00

Advertising Intelligence does not have any country restrictions and is available in English.

Is there a video that can help me understand the value of using a tool like advertising intelligence?2020-07-27T11:37:39+00:00

Yes! This video is also available within the product.

What happens after this product is activated?2020-07-27T11:35:43+00:00

The Advertising Intelligence reporting dashboard (the product) will be available in Business Center.

What is the value of a reporting product like Advertising Intelligence?2020-07-27T11:33:34+00:00
  1. Managing ad campaigns for multiple clients on multiple platforms can be messy. Agencies spend too much time juggling campaigns, analyzing data from across platforms, and reporting requirements for multiple clients. Staying on top of all client campaigns can seem chaotic and often reactive— resulting in missed opportunities for campaign renewals. They need a streamlined way to manage, navigate, and keep track of their clients ad accounts across all platforms.
  2. Creating manual reports for each of your clients is not scalable. Clients want to see how their ads are performing. Agencies need to provide proactive and detailed reporting to prove their worth and ROI, but creating these manually is time consuming and not scalable.
  3. The communication required to manage ads is tiresome and doesn’t scale. Throughout the lifecycle of campaign, countless emails and phone calls will have been exchanged. The back and forth of providing constant updates eats into the agencies margins and time.
What advertising platforms are included with Advertising Intelligence?2020-07-27T11:32:09+00:00

Google and Facebook are the most widely used advertising platforms. Included in Advertising Intelligence, you get access to reporting from:

  • Google Search Ads
  • Google Display Ads
  • YouTube Ads
  • Google Shopping Ads
  • Gmail Ads
  • Facebook Ads
  • Instagram Ads
  • Messenger Ads
  • Audience Network Ads
What are the main features of Advertising Intelligence?2020-07-27T11:31:04+00:00
  • The ROI Calculator: Using Average Sale and Close Rate data collected from each unique user, a precise ROI can be calculated for your clients’ Google Ads and Facebook Ads campaigns.
  • Executive Report Integration: Empower your clients to view reporting for advertising, along with their other products, right in Business Center. Now you and your clients can see what’s happening across all digital marketing channels in one place.
  • Google Ads Manager Accounts and Facebook Business Manager support: Connect your clients individual accounts via your Manager Account (former MCC) or through Facebook.
  • Live ad reporting: Real time reporting for your clients’ Google Ads and Facebook Ads campaigns.