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About Kevin Champlin

Kevin has spent time working for large infrastructures such as Wells Fargo, Edward Jones, Ag Edwards, and Hilliard Lyons as a lead programmer where he was responsible for the underlying architecture for their corporate agent websites, as well as for overseeing the work of other software engineers working on the projects. He attended Illinois State University and has been creating interactive websites and windows programs for over two decades. He is an expert in writing/overseeing web application development and digital marketing. He taught computer programming and computer repair for the LaSalle-Peru Area Career and loves to spend time with family.

Simple Tips to Take your Social Media Marketing to the Next Level

By |2022-04-20T14:25:54-05:00April 20, 2022|Facebook, Instagram, LinkedIn, Marketing, Social Media, TikTok, Twitter, YouTube|

Simple Tips to Take your Social Media Marketing to the Next Level Social media marketing is among the best ways to open up your business to a larger market. After all, a huge percentage of the world’s population is on social media. But before you can get into social media marketing, there are few things we need to [...]

3 Effective Marketing Channels to Use for Your Small Business

By |2022-02-09T13:35:27-06:00February 9, 2022|Email, Marketing, Search Engine Optimization (SEO), Social Media|

To develop a winning marketing strategy, it is necessary to identify important marketing channels that are appropriate for your business. Large corporations can brainstorm and implement as many marketing tactics as they like because they have the luxury of big budgets. However, small businesses typically have limited budgets, meaning they have to focus on marketing channels that are [...]

5 Simple Ways to Entice Your Readers with Irresistible Blog Post Titles

By |2022-02-09T13:35:38-06:00February 8, 2022|Marketing, Search Engine Optimization (SEO), Tips & Tricks|

In the busy age of TLDR (Too Long, Didn't Read), your blog posts face a tsunami of competition for the attention of your target readers. From dawn to dusk, hundreds of Tweets, posts, emails, and videos vie for their attention. So how can you stand out? In large part, people choose what to read based on the titles [...]

What Are DKIM, SPF, and DMARC?

By |2022-02-07T11:09:56-06:00February 3, 2022|Email, Marketing, Web Hosting|

DKIM stands for DomainKeys Identified Mail, which is an email authentication method. This method is used to detect spoofed, or fake sender email addresses. It is also another way to link an email back to a domain. When using DKIM, a sender can attach DKIM signatures to an email (header that is added to the message and is secured [...]

8 Ways Your Company Can Get B2B Social Media Right

By |2022-01-21T10:36:59-06:00January 21, 2022|Instagram, LinkedIn, Marketing, Social Media, Twitter, YouTube|

Social media is a big roadblock for the majority of B2B companies. Most are unsure of how to implement an effective B2B social media strategy, while others neglect it entirely. Perhaps they have a consistent content strategy for LinkedIn but forgo other platforms. If you think social media is unnecessary for your company, think again. Social media is [...]

How Content Freshness Affects Search Rankings

By |2022-01-21T10:43:28-06:00January 17, 2022|Marketing, Search Engine Optimization (SEO)|

SEO: How Content Freshness Affects Search Rankings Content freshness is a major aspect of search engine optimization (SEO). The age of your content, how frequently it is updated, and the scale of those updates is one of the most important signals that Google and other search engines use to determine the value of your site. If you're not [...]

10 Common Email Accessibility Mistakes to Avoid

By |2022-01-06T15:00:47-06:00January 10, 2022|Accessibility (ADA), Email, Marketing|

According to the World Health Organization, more than one billion people across the globe live with some type of disability. That's 15 percent, or roughly one in seven people. Due to a rise in chronic health conditions and population aging, the number of people experiencing disability is also increasing each year. Do you know if your emails are [...]

10 Content Ideas to Boost Engagement on Your Facebook Business Page

By |2022-01-06T14:53:55-06:00January 7, 2022|Facebook, Marketing, Social Media|

The best way to increase Facebook engagement is to post engaging content that your audience will enjoy. However, coming up with fresh ideas can be challenging. So, if your Facebook business page is looking neglected, read on. Here are 10 Facebook content ideas to increase engagement on your business page. Tell Stories Too much promotional content makes a [...]

The Top Marketing Channels to Explode Your Business Growth

By |2022-01-06T14:36:58-06:00January 6, 2022|Marketing, Social Media|

This is the age of digital marketing. The Internet has given businesses the opportunity to connect with customers on a global scale like never before. Some of the most popular channels for marketing are social media, email, video, and content marketing.  What Are the Best Marketing Channels to Use for Business? Social media has become one of [...]

Nine Ways to Leverage Social Media for Small Business

By |2022-01-05T09:18:50-06:00January 5, 2022|Marketing, Social Media|

Social media continues to be one of the most valuable marketing channels for all sizes of businesses. Nonetheless, many small business owners are still unsure how to make the best use of social networks in their day-to-day operations. If you need some direction or just want to take your social media marketing to the next level, here [...]

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