Search Engine Optimization (SEO)

3 Effective Marketing Channels to Use for Your Small Business

By |2022-02-09T13:35:27-06:00February 9, 2022|Email, Marketing, Search Engine Optimization (SEO), Social Media|

To develop a winning marketing strategy, it is necessary to identify important marketing channels that are appropriate for your business. Large corporations can brainstorm and implement as many marketing tactics as they like because they have the luxury of big budgets. However, small businesses typically have limited budgets, meaning they have to focus on marketing channels that are [...]

5 Simple Ways to Entice Your Readers with Irresistible Blog Post Titles

By |2022-02-09T13:35:38-06:00February 8, 2022|Marketing, Search Engine Optimization (SEO), Tips & Tricks|

In the busy age of TLDR (Too Long, Didn't Read), your blog posts face a tsunami of competition for the attention of your target readers. From dawn to dusk, hundreds of Tweets, posts, emails, and videos vie for their attention. So how can you stand out? In large part, people choose what to read based on the titles [...]

How Content Freshness Affects Search Rankings

By |2022-01-21T10:43:28-06:00January 17, 2022|Marketing, Search Engine Optimization (SEO)|

SEO: How Content Freshness Affects Search Rankings Content freshness is a major aspect of search engine optimization (SEO). The age of your content, how frequently it is updated, and the scale of those updates is one of the most important signals that Google and other search engines use to determine the value of your site. If you're not [...]