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Digital Ads: Google & Bing

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Digital Ads: Google & Bing2020-07-27T16:33:04+00:00

This service is only available to partners with access to Digital Ads or Marketing Services.

This service must be purchased with “Google & Bing Ads: Campaign”.

Setup only.

With paid search, you can advertise on search engines like Google and Bing to drive conversions to your client’s local business. In other words, you’ll serve ads to potential customers exactly when they’re searching for your client’s service or product. 

 

Google is the world’s most popular search engine: It processes an impressive average of 63,000 searches per second every day. A significant portion of these searches come from consumers ready to buy. They’re searching for things like “dealerships near me” or “restaurants open now”, and you can use this information in your favor.

The benefits of paid search advertising

You’ll have a highly engaged target audience. Our team of digital advertising strategists will carefully choose relevant keywords for your client’s ads to make sure we’ll target only people actively searching for their products or services.  

With that comes improved ROI because we’re targeting potential customers who are more likely to convert. Even when people don’t click on your client’s ad, you’re still giving them more visibility by promoting their business on search engines like Google and Bing.

What’s included in the setup fee?

  • Keyword research
  • Competitor research
  • Tracking code setup & verification
  • Ad proofing
  • Creative creation (when required)
  • Campaign audit & launch

How to use this service

  1. First, activate “Digital Ads: Google & Bing”. You’ll be charged the setup fee upon activation.
  2. Fill out a form to give us the information we need to set up your client’s campaign.
  3. Next, activate “Google & Bing Ads: Campaign”. You’ll be charged the first month upon activation.
  4. The anniversary date for the following months will be set a month from the campaign launch date.
    5. If you want, you can increase your client’s campaign budget by purchasing additional spend.

Management Fee

Our wholesale price includes a management fee that is necessary to cover the costs of running your client’s campaign. The management fee can be 20%, 15%, or 10% of your wholesale cost depending on your client’s campaign spend. Here’s our pricing breakdown for each tier:

Tier

Wholesale Price Range

Management Fee

1

$300 – $950

20%

2

$1,000 – $2,950

15%

3

$3,000+

10%

  • Target potential customers who are more likely to convert.

  • Promote your client’s business in search engines like Google and Bing.

  • 70% of online customers buy from a business they find online.

How often can I make changes to my campaign?2020-07-27T17:04:35+00:00

After the launch of a campaign, one round of revision can be done free of cost for every 3 months. Additional revisions will incur a flat fee depending on the revisions requested.

What does the timeline look like from order submission to campaign launch?2020-07-27T17:04:10+00:00

You will receive a confirmation email within 2 business days after the order form is submitted. A formal onboarding call is not always necessary. However, the Digital Ads team may contact you (or the advertiser directly – if you specify us to do so) during the fulfillment process to gather more information if needed. The campaign itself will be launched within 10 days after all the required assets (i.e.: copy, logos, etc) are received by our team. Please note: An email will be sent one or two days before the campaign is set to launch containing screenshots of the ads created by our team. If you or your client have any feedback this is the best time to share it.

How am I billed for these campaigns?2020-07-27T17:03:22+00:00

The setup fee will be charged upon activation. You’ll be charged the first month 1-2 days before the campaign launch date. The following months will be charged on the anniversary date of your campaign launch.

How is reporting delivered?2020-07-27T17:02:29+00:00

You and your client are able to access monthly reports in Business Center.

What keywords are selected for the campaign?2020-07-27T17:01:26+00:00

When ordering this service, you’ll have the opportunity to specify the goal of the campaign and who we should target. We also ask for the top 10 keywords that may be related to this business. Our team of strategists will use this information to develop a successful campaign.

How does my client’s ad show up in relevant searches?2020-07-27T17:00:10+00:00

Your client’s ad will only show up when relevant keywords are searched on Google or Bing.