Email Marketing Services – Campaign Management
Email campaigns tailored to your needs: We will set up and manage a targeted email marketing campaign aligned with your marketing goals. We’ll take care of your needs, whether you’d be best served by one-off sales-oriented emails, simple RSS-to-email feeds sending your audience updates from your blog, or an intelligently automated setup with event-triggered follow up emails based on where the recipient is in our well-defined sales funnel.
Professionally designed templates: Studies have shown that people prefer emails with more images and an attractive design rather than just plain text. Our talented designers can craft a newsletter template that has the colors, organization, and various features you feel represents your company best. We design all of our emails to be responsive to ensure it will render correctly on any desktop or mobile device.
Product and service promotions that convert readers into customers: We can personalize the content of each email newsletter to appeal to your ideal target market. Your subscribers can receive emails that tell them exactly what they like hearing and offer them exactly what they want to buy.
Growing your email newsletter list: Not only that, but we’ll work with you to ensure your email newsletter list is growing steadily by optimizing your site to encourage email newsletter signups. On top of that, we’ll allow you to benefit from our rich industry experience to ensure your emails are likely to earn as many shares and as few unsubscribes as can be reasonably achieved.
While email marketing is an effective sales strategy, many businesses don’t know how to track results. We make this easy for our email marketing clients by:
- Providing detailed reporting: We’ll set up an email campaign tailored to your specifications, manage it and give you detailed reports on its efficiency, including open rate, traffic referred to your site, and sales/leads driven. With such detailed data, it’s a simple matter to verify that your campaign is generating revenue to more than justify its expense.
- Access to Google Analytics reports: You can track your email campaign’s results by checking your Google Analytics dashboard anytime you desire. We can even integrate email campaigns with your Google Analytics to provide deeper insight into how the recipients interact with your website.