Rake becomes a data treasure trove for your client’s business. From analyzing conversation topics and tags to accessing customer demographic and profile data, to the files, images, and documents shared during conversations, there are a ton of benefits to business messaging. Every conversation is different, and it is best practice not to “force” conversations into a specific flow. If and when conversations come to BeeOpen’s contact center, our conversation experts are trained in how to take control of the conversation and gather the required data to qualify leads and capture critical customer data. At a minimum, the customer’s first and last name, mobile phone number, and email address are attempted to be obtained in each meaningful conversation.