You’ve got people coming to your site and you see huge conversion success for the first month, but soon there’s a drop off in sales. You hit a hard month. What if you could continue to reach out to those customers who bought your product before? This is where email marketing strategies come into play.
When customers purchase through your website, place a link for them to click to sign up for exclusive promotions through your email newsletter. Sending out a monthly newsletter can drive customers to your website in two ways: first, thanking your highest value customers for patronizing your business, and secondly by providing them with exclusive promo codes and BOGO (buy-one-get-one) deals. These can help make
those customers who bought on your website repeat customers.
These newsletter emails can be time consuming, but the return on investment is worth the time and effort you take to write up content. If you’re trying to grow your business, gain brand recognition, or advertise a new location you’ve moved to then a newsletter can be helpful to show those who have supported you where you
are at, and where you plan on going. This can provide ownership to those frequenting your online store, providing an actual flesh and blood person to interact with. Selling is storytelling, and what better way to reach your customers than a personal message from you?
Alternatively, email marketing could be used to help to encourage customers to revisit your site if they left items in their cart but didn’t purchase. Sending a quick email to those customers who left an item in their
cart can be extremely helpful. Maybe they decided they didn’t want the specific product they put in their cart; including other similar items in this follow up email can help them see that you offer more products. This can
help encourage them to purchase something on your website.
Feedback emails can also be helpful in helping you to understand how people view your business. You can do this several ways. You can put a link on your website with a form asking your customers for their experiences when buying products on your website. It would surprise you what people will tell you, and, once you get over the initial shock of criticism, you can harness those criticisms into something useful. Establishing a feedback loop, where you learn from your mistakes and grow from them, can be one key for growth.