No Lead Capture Form
If you forget to include a lead capture form on your homepage, you’re wasting a good opportunity to build an email list and generate leads. To encourage signups, give away something for free in return for visitors’ contact details. It might be a discount on their first order, or free content.
Tip: Use a simple, one-line lead capture form that highlights the value of your free offer.
Whether visitors want to know your company’s history, view product prices, or see reviews, make sure they can easily find what they’re looking for with a clear navigation bar. The easier you make it, the more likely it is that visitors will explore more of your website.
Tip: Use only five to seven menu items. This makes the navigation bar easier to read and doesn’t overwhelm users with too many choices. Use dropdown menus if you have too many categories to list.
Not Displaying Trust Signals
Trust signals include things like testimonials, reviews, company awards, and social media metrics. If visitors see any of these, they’re more likely to trust your business and feel comfortable making a purchase.
Tip: Clearly display the logos of clients you have recently worked with. If you’re a newer business, show the logos of any publications or media outlets that have mentioned your business.